RESUME
Professional
info
Hello, My name is Catur Juli Hatmoko. With background Office Management and Business Administration, now i'm a Digital Marketing person. With my experience almost 6 years on Digital Media Advertising Agency handling various industries and 2 years counting on Corporate Beauty Industries.
Skills
Microsoft Office
Sys Ad
Similar Web
META Ads Dashboard
Google Ads Dashboard
Twitter Dashboard
TikTok Ads Dashboard
Media Planning
Media Recommendation
Media Implementation
Comscore
Global Web Index
Google Analytics
Google Data Studio
Work
experience
ARYA NOBLE (ERHA GROUP)
JAN 2022 - NOW as Head of Growth Marketing
SEPT 2021 - DEC 2021 as Sr. Digital Media Manager
AUG 2020 - SEPT 2021 as Digital Media Manager
iPROSPECT VALUKLIK INDONESIA
FEB 2020 - AUG 2020 as Campaign Manager
OCT 2019 – AUG 2020 as Digital Planning Manager
TAMASIA INDONESIA
July 2019 – OCT 2019 as Digital Marketing Specialist
Tamasia is a sharia technology company with a digital Gold buying and selling platform that enable buying gold from Rp. 10.000,- . As a Digital Marketing Specialist, helping the brand to gain awareness and increasing the mobile apps through digital channel.
Responsibilities:
- Create media plan and timeline.
- Implementation, execute, and optimization paid media campaign (Facebook, Instagram Ads, and Google UAC ads, email marketing)
- Create daily, weekly, and monthly report campaign.
- Maintain the performance mobile apps by Google Search Console and firebase
- Create content on the landing page
- Collaborate with tech and product team
- Do the email marketing campaign
- Provide copy or content for CRM campaign
LEVERATE MEDIA SERVICES
Mar 2019 – July 2019 as Digital Account Manager
As Digital Account Manager, this role is maintain and help for client’s campaign to achieve the KPI, starting from the creative and digital channel. Some of the Client handle:
- Garda Oto (Asuransi Astra)
- Happy One (Asuransi Astra)
- Astra Life
Responsibilities :
- Create Media planning and Timeline. (Display, Video, Social, Affiliate, Search, Email, Mobile).
- Collaborate with Digital performance team to achieve the KPI.
- Monitoring, Implementation campaign.
- Create Weekly, Monthly and post campaign report to Manager and Client with analyst.
- Create competitive review/competitor activity from Brand handle.
- Able to Operating Google Analytics, Third Party Tracker/Click Tracking to Reporting the performance campaign.
- Negotiation with media vendors. (Publishers, Adnetwork, KOL Management and etc).
HAVAS MEDIA INDONESIA
Mar 2016 – Mar 2019 as Digital Media Planner
Move to another multinational agency, join at Havas Media Indonesia. As a Digital Media Planner in Havas, helping many of client during 3 years with different objective. One of the client is big airlines in Indonesia, GARUDA INDONESIA.
Some of handle client:
2016 – 2019 :
- Garuda Indonesia
CM : Branding Campaign (Awareness Objective)
EC : Performance Campaign (ROI/ Revenue Objective
2017 – 2018 : Commonwealth Bank (KPR, Tabungan Bunga Harian, Corporate)
2017 – 2018 : KINO Beverages (Cap Kaki Tiga, Cap Kaki Tiga Anak, Cap Panda, Panther)
2016 : CIMB Niaga (Consumer Lending, Branchless Banking, CIMB Niaga Auto Finance, CIMB Niaga Syariah)
Responsibilities :
- Create Media planning and Timeline. (Display, Video, Social, Affiliate, Search, Email, Mobile).
- Create Strategy and media recommendation to the most appropriate types of media to use, as well as the most effective placement to meet the objective.
- Monitoring, Implementation campaign.
- PPC Campaign (Facebook & Instagram ads, Twitter ads, Google (SEM, GDN, UAC) Adwords Dashboard). Negotiation with media vendors. (Publishers, Adnetwork, KOL Management and etc).
- Create Weekly, Monthly and post campaign report to Manager and Client with analyst.
- Create competitive review/competitor activity from Brand handle.
- Able to Operating Google Analytics, Third Party Tracker/Click Tracking to Reporting the performance campaign.
- Able to Operating Global Web Index to know behaviour of the audience.
- Able to Operating Comscore and Similar Web to know Top Publisher in the specific market.
- Able to Operating Social Bakers to Analytics Social Media.
CARAT INDONESIA
July 2015 – Mar 2016 as Digital Media Executive
Client handle:
- Adidas Indonesia
- Philips Indonesia
- UNICEF
Responsibilities :
- Create Media planning and Timeline. Monitoring, Implement campaign.
- Social Media Optimization (Facebook, Twitter, Instagram).
- Negotiation with media vendors.
- Create Weekly, Monthly and post campaign report to Manager and Client with analyst.
- Create competitive review.
DENTSU AEGIS NETWORK INDONESIA
Feb 2014 – July 2015 as Traffic Controller
Client handle:
Nokia, Adidas, Philips, Fisherman’s Friend, Total Oil, FIF (Federal International Finance), AAB (Asuransi Astra Buana), AMF (Astra Multi Finance), Microsoft, UNICEF and OLX Indonesia.
Responsibilities :
- Controlling budget campaign in the plan.
- Verification invoices to the 3rd party system (Sys Ad).
- Make an order in the system (Sys Ad) Create weekly report, monthly report to the supervisor.
- Create outstanding report 3rd party invoices.
- Create outstanding report PO Client. Create cost all campaign for Digital (Display, Social Media and SEM).
- Creating a breakdown of the actual 3rd party Digital. ((Display, Social Media and SEM)
PT ASTA BRATA SWASTIKA (AB Consultant)
Nov 2012 – Jan 2014 as General Affair
PT METROPOLITAN LAND, Tbk
October 2012 as General Affair Staff
PT INTI KARYA PERSADA TEKNIK (IKPT)
May 2012 – July 2012 as Admin Building Maintenance
Languages
BAHASA
Native or Bilingual proficiency
ENGLISH
Limited working proficiency
JAVANESE
Limited working proficiency
Education
INSTITUT ILMU SOSIAL dan MANAJEMEN STIAMI
2013 - 2014
Majoring: Business Administration
POLITEKNIK LP3i JAKARTA
2010 - 2013
Majoring: Office Management
SMA NEGERI 109 JAKARTA
2007 - 2010
Majoring: IPS
Licences & Certifications
GOOGLE CERTIFIED
- Google Ads Display Certification: Jun 20 - Jun 21
- Google Ads Serach Certification: Jun 20 - Jun 21
- Google Ads Video Certification: Jun 20 - Jun 21
- Google Analytics Individual Qualification: Jun 20 - Jun 21
- Google Adwords Fundamentals: Feb 16 - Feb 17
HAVAS UNIVERSITY
- 100% Programmatic Fundamentals: May 17
- #TwitterFlightSchool - Video Badge Bootcamp: Oct 19 - Oct 20
INSTITUT ILMU SOSIAL & MANAJEMEN STIAMI
- Seminar "Antisipasi Sektor Perdagangan Dalam Menyambut Era ASEAN Community 2015" : Feb 14
POLYTECHNIC LP3I JAKARTA
- Computer for Office: Apr 10 - Jun 10
ELTI GRAMEDIA
- English Conversation 1: Aug 07 - May 08